01 Brand Strategy
02 Identity System
03 Product Design
04 Web Design
02 Identity System
03 Product Design
04 Web Design
Launched in 2018 by Abby Gallegos, La Reina began as the marriage between a modern coffee shop and the familiar ice cream parlor in Mexico. While preserving their gastronomic roots, La Reina serves as a conversational vehicle of the Mexican-American immigrant narrative.
La Reina was in serious need of a foundational brand to break away from the conventional Mexington food space.
Create an identity that bridges the gap between modern and traditional, local and global? We’re on it.
Create an identity that bridges the gap between modern and traditional, local and global? We’re on it.
Gastronomia y paleteria Mexicana
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Eyes on the prize
+ punchy packaging
+ compelling visuals
+ friendly voice
+ compelling visuals
+ friendly voice
+ artisinal design strategy
+ identity system for product and web
+ brand tone and voice in spanish
+ identity system for product and web
+ brand tone and voice in spanish
+ Impression
